TELLING YOUR STORY – Communication Plans
- Build your meaningful and strategic communication plans
- Develop cohesive, consistent messaging
- Translate your vision into a compelling narrative
- Train spokespersons in the art and technique of the media interview
- Write well-crafted speeches meant for the “ear”
- Coach speech and presentation delivery for maximum effect
SHAPING YOUR FUTURE – Strategic Planning
- Facilitate your strategic planning workshops that spell out where you want to go and how you intend to get there
- Build the framework for a lean, focused, and flexible strategic plan
- Align your vision and shared values across all functions
- Identify key strategic themes that will be the focus of resources and effort
- Identify S.M.A.R.T. objectives
- Close the gap between strategy and implementation
- Stay on board for post-planning strategic counsel and guidance
PROTECTING YOUR REPUTATION – Crisis Communications and Risk Management
- Ask: What’s the worst thing that can happen to your organization – then prepare for it
- Identify potential risks and how to mitigate them
- Develop a crisis communication plan that controls the flow of information
- Help you get out in front of a situation
- Identify members of the Crisis Command Team and their roles
- Learn how to mobilize in the critical first 120 minutes of a sudden crisis
- Develop unified, consistent messaging
- Prepare for “hot seat” interviews with spokesperson training
- Learn what not to do
- Run spot rehearsal scenarios
- Prepare a customized Crisis Communication Reference Manual
- Provide on-call crisis communication advice and counsel
- Conduct the post-crisis debrief